100K Days, Shady Ways: Icks In The Coaching Industry with Sasha Canady

In this episode, Kelly Noble and her biz bestie, Sasha Canady (aka Biz Coach Sasha), pull back the curtain on the coaching industry and get real about the  "icks" that are giving heart-centered leaders pause. From falsified success metrics (hello, Photoshopped Stripe payments) to lack of integrity in the spaces we invest in, this conversation is a no-BS call to disrupt outdated systems and rise as leaders who embody their truth.

If you’ve ever side-eyed the coaching industry for its toxic positivity, pedestal marketing, or questionable ethics, you’re not alone. Kelly and Sasha share their personal experiences, the issues they’ve witnessed, and—most importantly—how we can do better. This is about creating change rooted in integrity, intention, and impact.

What You’ll Learn in This Episode:
The “icks” that are shaking trust in the coaching industry:

• Falsified success metrics
• Out-of-integrity marketing tactics
• Pedestal leadership that lacks real human connection
• Sisterhood as a buzzword vs. a lived experience
• Misalignment between values and actions

 Solutions for Business Owners:

• How to market with intention, clarity, and integrity
• Why sharing real client results and your authentic journey matters
• Creating equitable spaces by honoring diversity, community, and human connection
• Redefining success beyond money metrics

 Advice for Consumers:

• How to vet your investments to align with your values and goals
• Recognizing scarcity-based marketing traps
• Why your intuition and body wisdom should guide your decisions

Chapters

00:00 Disrupting the Coaching Industry
03:08 Integrity and Authenticity in Coaching
05:55 The Importance of Community and Sisterhood
09:08 Navigating Marketing and Messaging in Coaching
12:00 Understanding the Role of Coaches vs. Consultants
14:50 The Need for Intentionality in Business
17:48 Vulnerability and the Reality of Business
21:00 Consumer Awareness in Coaching Investments
23:52 Creating Equitable Spaces in Coaching
27:03 The Impact of Privilege in the Coaching Industry
29:57 Building Authentic Connections
32:59 Empowering Women in Business
36:05 Final Thoughts on Integrity and Community

✨ Connect with Sasha:

• Sasha is a soulful, heart-centered business coach blending strategy and flow  to help you connect with your community through magnetic storytelling and aligned business growth. Last year alone, Sasha’s clients generated over $1M in revenue simply by being their authentic selves.
• Instagram: @BizCoachSasha
• Local to Denver? Visit her gathering space, HERHAUS, for in-person sisterhood, events, and workshops that amplify women’s voices and businesses. https://www.hauscollectivevibes.com/